At Compass Media we work to improve your search engine rankings
by providing ethical search engine optimization services. Our services
are built around the following concepts.
Start with search engine friendly code
Good SE-friendly code is the best long term investment in your
website promotion strategy. It withstands the test of time, changing
search engine algorithms and works equally well for all search
engines and directories.
SE-friendly pages are also generally faster to download and
more accessible for human users.
Keyword Selection
We help you identify keywords related to your business. Our services
include phrasing of key search terms as well as identifying related
terms that you may not have thought of.
For instance, if you sold used cars, we may recommend that you
add a section on "kelly blue book" values of used vehicles
as this is a highly sought after term and very relevant to your
business.
Website Content
In the world of search engine optimization, content is king. Working
with you, we set up a strategy to develop SEO friendly, keyword
rich content based on your business, product, and customer needs.
Analyze and optimize your pages
We analyze each page to identify how the content fits into your
keyword selection, then customize the meta tags and employ other
ethical coding practices to optimize each individual page, and
the site as a whole.
Submit your pages to the engines
We manually submit your optimized site to search engines that
have not yet spidered your site. (Already spidered sites will
refresh with the next update). Our primary focus is on Google,
Yahoo!, MSN and DMOZ.
Submit your pages to directories
If you would like, we can submit your pages to telephone and regional
directories. We also work with you to identify industry related
directories that may be appropriate.
Regional and "vertical" - industry related directories
are valuable sources of increasing web traffic and increasing
PR ratings.
Develop reciprocal links
We identify quality link partners that are relevant to your business.
We request a reciprocal link, and provide them with code to insert
into their own site, linking back to an appropriate page on your
site.